“Once your company has established itself, spreading the message about the great work you’re presenting becomes one of your next objectives” (Mulcahy, 2002, 101)
Towards the end of last week we finally decided on a name for our show. Although it is far from fully finished we feel that the large amounts of experimentations and themed rehearsals over the past fortnight has generated enough material that we can carry forward and add to. Furthermore, Lincoln Performing Arts Centre have now confirmed our show date meaning Refract Theatre Company will take When You See It to the venue on Sunday 17th May. Our marketing team have been working hard to create promotional material and social media accounts to begin to form a marketing strategy and advertise the show. It stands to reason that “the more people who know about you, the more people might come to see your show” (Mulcahy, 2002, 101). It could be argued that despite all the theory and strategies the world of marketing possesses “the best advertising is really just spreading the excitement” (Mulcahy, 2002, 101).
Works Cited:
Mulcahy, L. (2002) Building the Successful Theater Company. New York: Allworth Press.